Home Women's Wear Davidson County businesswoman brings clothing store to Wallburg – Lexington Dispatch

Davidson County businesswoman brings clothing store to Wallburg – Lexington Dispatch


If you are a woman living in the small northeastern Davidson County city of Wallburg and you want to shop for clothing, that usually means a drive to Winston-Salem or High Point.
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Or at least it did until Ashley Killian opened EL&M Boutique and Gifts at 10253-C Highway 109. The store is just down the road from her home.
“I’ve always been really big into fashion and interior design,” said the 21-year-old. “I put my two passions together with this. I decorated the entire store and I pick all the clothes. There is nothing in this store I wouldn’t wear.”
Being a store owner was not always the plan for Killian. After graduating from East Forsyth High School, she began her pursuit of a nursing degree at Guilford Technical Community College and then ECPI in Greensboro.
“I realized it just wasn’t for me,” she said. “I decided to open a boutique with the help of my parents.
The store carries a variety of clothing from jeans and shoes to shirts and shackets, which is a shacket is a heavier-weight oversized flannel shirt that doubles as a jacket. Sizes extra small to 3X are carried in the store.
In addition, EL&M Boutique carries jewelry, purses, soaps, cups and more. There is even a section with toys and washes for dogs.
Dogs played a big part in the store’s name, as well. The letters in the name of the boutique are the first letters in the names of her dog, her brother’s dog and her mom’s dog.
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Toward the back of the store is also a display of custom-made cups and T-shirts by another local business entrepreneur, Haley Atkins.
“She reached out to me and asked if I would carry some of her items in my store,” Killian said. “I said, ‘Sure.’ She lives here, too.”
Killian said she knew about the location for her shop because her dad once owned the building and ran his computer business out of one of the suites. Her brother operates a wholesale cabinet business — Carrack Company — next door to her boutique and she has her hair done at the salon occupying the other suite.
“I figured Wallburg would be a perfect market for a boutique,” she said. “There is nothing like this here.”
Killian has used wholesale websites so far to order items for her store. She carries clothing made in the United States, United Kingdom and Canada. In the future, she plans to attend trade shows in New York, Las Vegas and Nashville to choose clothing and gift items for the store. 
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She has Facebook and Instagram pages for the store, as well as an interactive website, which she is still working to add items. If you order items off the website, she can ship your purchases to you or you can pick up your items at the store. Killian said she may begin delivering orders that can be delivered within a 10-mile radius of the store.
“It’s been really good far,” she said. There has been a great turnout. I have been surprised.”
– Jill Doss-Raines is The Dispatch trending topics and personality profiles senior reporter and is always looking for tips about businesses and entertainment events, secret and new menu items, and interesting people in Davidson County. Contact me at [email protected] and subscribe to us at the-dispatch.com.




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